How to Align SEO with B2B Revenue Attribution

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  Part 1How to Align SEO with B2B Revenue Attribution

  B2B SEO attribution requires connecting traffic to revenue. Steffen Hedebrandt, CMO and co-founder of Dreamdata, explains how to track the complex 211-day average B2B buying journey. He demonstrates methods for tracing anonymous first touchpoints through multiple stakeholders to final purchase, revealing how SEO's true value is systematically underreported in traditional CRM attribution models.

• Part 2Why SEO is More Than Driving Traffic…it’s Driving Revenue

  In SEO, traffic metrics alone can mislead revenue impact. Steffen Hedebrandt, CMO and co-founder of Dreamdata, shares B2B attribution strategies that connect organic search to actual sales. He demonstrates how to identify high-converting pages by analyzing only the journeys of accounts that convert to customers, and explains why integration pages, comparison content, and community sections often drive disproportionate revenue despite lower traffic volumes.

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